The popular alcoholic Jack & Coke drink has officially been released thanks to Jack Daniel’s and Coca-Cola. A joint effort by the Brown-Forman Corporation and Coca-Cola, this release recognizes the missed opportunity of not coming together sooner for the classic cocktail involving the Tennessee whiskey.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”