The popular alcoholic Jack & Coke drink has officially been released thanks to Jack Daniel’s and Coca-Cola. A joint effort by the Brown-Forman Corporation and Coca-Cola Zero, this release recognizes the missed opportunity of not coming together sooner for the classic cocktail involving the Tennessee whiskey.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”