Ettore Zucca created this Rabarbaro (rhubarb) amaro in 1845 and soon his Rabarbaro Zucca became a symbol of sophisticated Milan, much admired for its deep, rich, and smokey flavors. Appreciated by Vittorio Emanule and members of the Savoy House, Zucca named a “Supplier to the Royal House.” Zucca is also known for the oldest and best known amari and coffee bars in Milan: the Zucca in Galleria. It was opened in 1867 and still stands today at the Galleria’s entrance, just opposite the Duomo. There Zucca is served in equal parts with soda water on crushed ice, or as is most common, with tonic on ice - an ideal aperitif.