Celebrating its 100th year in 2010, the Lini winery was founded in 1910, in Correggio, Emilia-Romagna. Throughout the many changes, both in the production and consumption of wine, which have taken place over the last century, Lini’s winemaking philosophy has remained consistent and true. Wine is a living product, reflective of our history, culture and lifestyle. Any winemaker, including Lini 910, will claim to make wine according to their own personal taste rather than the latest wine trends. Yet a wine producer must not underestimate the importance of the consumer, and every decision, from the vineyard to the cellar, must be made with a view to presenting the public with a product of the highest possible quality. In the last ten years Italian wine has undergone a real ”Renaissance”, resulting in richer variety and a far more accessible domestic product. As a consequence of greater commercial success, a fashionable new wine culture is emerging.