This release is about a special time of year and the vibrant, playful design of the packaging reflects the joyous celebratory nature of the occasion. The unique, multi-layered gift box showcases Erica Dorn’s bespoke abstract designs and the packaging’s colour palette also expresses the Hogmanay story.
Red is a colour synonymous with our history and heritage. This is the outside colour and represents fire, created by the coal traditionally gifted during the Scottish custom of first footing, as well as providing connotations of good fortune, success, happiness and vitality.
Upon opening the gift box you discover a blue interior, representing the night skies of Hogmanay (New Year’s Eve) and the blue from the national flag of Scotland, the Saltire.
As the presentation box is opened, the bottle is surrounded by rich amber colours, shining like opening a chest of gold. This represents the Scottish shortbread, a rich, sweet biscuit consumed at Hogmanay, which is also present in the whisky notes.