Negroni Week at Arthur Cantina: Build It Right

TL;DR: Stock Campari, a balanced sweet vermouth, and a gin (or mezcal) with strength. Stir it cold, serve it over one big ice cube, finish with an orange twist. Don’t overthink it. We’ll link the bottles that don’t waste your time.

Why It Matters

Negroni Week is a chance to spotlight a drink that nails the holy trinity: bitter, sweet, and strong. Invented in Florence and popularized by bartenders who respected balance over flash, the Negroni proves that magic in a glass can come from just three ingredients. And here in the Bronx, the Italian heartbeat of Arthur Avenue gives this drink extra style.

Flavor & Style Notes

• Campari brings that sharp, herbal bitterness. It’s the core of the drink.

• Vermouth di Torino adds dark fruit, spice, and a touch of sweetness.

• Gin cuts through with juniper and citrus oils, keeping the drink alive instead of syrupy.

Done right, it’s like having dinner and an after-dinner drink in the same glass.

How to Make a Negroni (or Mix It)

Here’s the move:

• Equal parts Campari, sweet vermouth, and gin (or bourbon).

• Stir until the glass is frosty.

• Strain over one big rock.

• Orange twist. Light the zest on fire for extra flair.

Want a riff? Swap the gin for mezcal and suddenly you’ve got a smoky Italian vacation. But for Negroni Week, stick to the classic—there’s a reason it hasn’t gone out of style in a century.

What to Buy

• Campari Bitter – The classic, the original. Skip substitutes. → Shop

• Luigi Calissano Rosso di Torino – A vermouth with actual depth; warm spices and dried fruit. → Shop

• A high-character Dry Gin (think Botanist or Roku) – You need juniper backbone, not candy. → Shop

Insider Notes from Arthur Ave

On Arthur Avenue, Negroni Week is about honoring Italian traditions that never left the Bronx. When we host tastings in the shop, locals know to show up early—because once the Campari bottles hit the table, they go quick. Negroni Week is your chance to join in, even if you’re not walking distance from our storefront.

FAQ

Is this limited?

The bottles? No. The attention span of Negroni Week? Absolutely. Stock up now while it’s top of mind.

Do you ship?

Yes, within the U.S. Rules vary by state, but we’ll make sure your drinks land safe.