Cycles Gladiator symbolizes a celebration of the freedom and happiness that pervaded Europe in the late 19th century—an era known as the Belle Epoque. This era marked many notable inventions and improvements to daily life, not the least of which was the modern bicycle or Le Bicycle Velocipede.
Started in Paris in 1891 by Alexandre Darracq (an eccentric, who would later become famous for manufacturing automobiles), Gladiator was one of the dozens of bicycle companies that saturated the market when the cycling craze boomed. The Golden Age of cycling reached its pinnacle in 1895—and that same year printer G. Massias unveiled one of the great Parisian advertising posters. Only four of these original posters exist today.