From the beginning, Luce was a bold proposition. The iconic estate located in the hills of southwest Montalcino was originally identified as a great area by the Marchese Vittorio Frescobaldi in the 1960s, and later launched as the Luce partnership between the Marchese and California wine legend Robert Mondavi. The wine was first produced from an outstanding Sangiovese vineyard along with a surprising experimental planting of Merlot from the 1960s done by a French company based in Bordeaux. Combining the roundness and softness of Merlot with the structure and elegance of Sangiovese might seem an obvious idea today, especially after the last 20 years of Super Tuscan history, but this was a first in Montalcino. That blending approach is still followed today, and what is so attractive about the result is, in fact, the character of Montalcino that shines through: the dark fruit, power and structure, the complexity of floral and spice notes, the chewiness of the tannin.
The estate’s iconic name and packaging (Luce translates to “light” in Italian) was inspired by the altar at the Santo Spirito church in Florence – a landmark church built on land donated by the Frescobaldi family during the Renaissance.